HIGHLIGHTS OF MY EXPERTISE
- in commercial sales working for global corporate companies to small start up's, leading transformational profit growth for FMCG companies
- is Beer Wines & Spirits and soft drinks with extensive experience across the UK on trade, grocery retail, wholesale & .com channels
- Turnaround & High-Growth Strategies
- Pricing Strategist
- Strategic Planning and Leadership
- In-depth understanding of managing both market leading branded products & super premium products through to own-label & third party products
- Turning brand marketing visions into trade strategies
- Contract Negotiations/pitches
- Legal contractual templates
- New Business Development
- NPD modelling & launch plan brand strategies by sector & target customer including customer specific sell in presentations
- Joint Business Plan modelling (including JBP legal disclaimers) for top 4 grocery retail negotiations & weekly tracking of actual v's forecast to achieve quarterly JBP and year end KPI's
- Budgeting & Forecasting
- In-depth understanding of the sales cycle process, focused on customer satisfaction throughout all stages
- Customer Relationship Management
- Staff Training & Development
- P&L Management – Business & customer/sector P&L's
- Annual Brand planning including recommended retail pricing, duty excise increases, promotional pricing & annual cost increases including retailer sell in rationale decks for annual price increases
- Creating bottom up/top down annual budget builds by sector, by customer by product to identify budget gaps & waterfall gap opportunities aligned to brand plans for annual budget sign off
- Evaluating effectiveness of promotions across line ranges highlighting where promotions have underperformed against forecast profit targets
- Financial Scenario planning to maximise ROI & Profitability
- Invoicing & auditing
- Computer Hardware & Software, Microsoft Office including advanced excel skills, Email & Social Media